How can OEMs make smart eyewear consumers want to wear?

Janet Cunninghamby Janet Cunningham, Director of Business Development at Luxexcel

Every day I see at least one mention in general-interest media about how smart eyewear is going to be the next major trend and that everyone will be wearing it. Yet, I have not personally seen even one person, who doesn’t work in our industry, wearing smart eyewear. So, why is that? How can OEMs make smart eyewear people want to wear?

Smart eyewear commercially available today looks awkward

Smart eyewear today is mostly used for enterprise applications. They’re best suited for this niche market because they’re somewhat awkward devices that are a bit robotic in appearance, and heavy and chunky to wear. Prescription requirements in these devices are usually an afterthought. The same with the new eyewear-looking headsets that have recently launched to the market, they all exclude the user’s prescription requirements as a seamless part of the design.

Seven out of ten people in today’s adult world population need vision correction to see their best, which means that prescription requirements in smart eyewear need to be prioritized by OEMs. Today, users are required to wear prescription adapters or inserts to meet their vision requirements. The ‘smart’ and the ‘prescription’ functions exist independently in these devices and get the job done, mostly. Yet, no one is clamoring to wear these devices out to dinner or on their next video chat.

Requirements to make smart eyewear work

Quite the challenge we have, right? There are several needs OEMs need to meet to ensure their smart eyewear is enthusiastically adopted by end-users. Traditional eyeglasses are medical devices but also perceived as a fashion statement. We need to make smart eyewear with the functionality and fashion-appeal of traditional eyewear, as well as address the smart features consumers want – all combined in a seamless and agile way. We also need to consider that the entire device needs to be comfortable to wear for hours.

Luxexcel’s 3D printed lenses bring all the ‘ingredients’ together into one seamless package. Our lenses allow smart features to be embedded inside a prescription lens. Each of the components in the device gains strength from one another. The days of cementing components together are over. We can make lenses about 50% thinner and correspondingly lighter, than when various components in lenses are glued together.

We combine prescription and smart devices into a slim profile that fits into a frame that looks and feels much like traditional eyewear. The lens delivers the user’s best vision, as well as smart functionality. We’re making the world’s first truly integrated prescription and Augmented Reality lenses available today.

OEMs can make prescription smart eyewear today

Luxexcel is intentionally developing ‘prescription’ smart eyewear lenses, which aren’t an afterthought or a clunky add-on that never quite seems right. Our ability to develop ‘prescription’ smart eyewear lenses, is an answer to what most of the world’s population needs to adopt smart eyewear. We’re revolutionizing the smart eyewear market with our 3D printing technology and no legacy lens manufacturing method can bring your design to life as we can. OEMs can now partner with us and design prescription lenses beyond the restrictions of legacy lenses. We enable OEMs to deliver awe-inspiring Augmented Reality, as it should be.

About the author:

Janet Cunningham has extensive experience in the ophthalmic marketplace. As the Business Development Director, Janet helps shape Luxexcel’s smart prescription lens solutions to ensure that customers achieve commercial success.

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